The devlog
Field notes from building Roblox games: what we shipped, what the data said, and what we fixed.
Roblox Game Design: Hook Kids in 5 Seconds on a Phone
Roblox game design rules for kids on phones: a 5-second hook, something every few seconds, one clear next action, a light story and daily reasons to return.
Read transmission ›Oct 7, 2026 · 7 min readRoblox Game Retention: Fixing Our First-Session Funnel
How we lifted first escape in Shopping Cart Mayhem from 24% to 76% by fixing one leak in the first session, plus the analytics events we used to find it.
Read transmission ›Oct 6, 2026 · 6 min readLuau "Out of Local Registers": Why It Only Breaks in Studio
A Luau script one local past the 200 limit compiled fine for us but broke in Roblox Studio. Why debug level 2 changes the count, how to reproduce it, and fixes.
Read transmission ›Oct 5, 2026 · 6 min readRoblox Ads: Plays vs Engagement Campaigns (What We Learned)
Roblox sponsored ads for small studios: why a Plays campaign full of clicks can bring almost no engaged players, and how we run Engagement campaigns now.
Read transmission ›Oct 3, 2026 · 7 min readRoblox Mobile Game Design: How We Build for Phones First
Our Roblox mobile game design checklist: test at phone size, place touch buttons around the jump button, keep text out of the view and budget parts per map.
Read transmission ›Oct 1, 2026 · 7 min readHow to Make a Roblox Game in 2026: A Studio's Playbook
How to make a Roblox game in 2026, step by step: the 5-second hook, Rojo and Git, Luau, headless checks, Studio E2E tests, phone playtests and analytics.
Read transmission ›